abandonment

Abandoned: Credit Union Lessons Learned from Retail Failure

As financial institutions, numbers are at the very core of a credit union’s operations.  However, one area sometimes overlooked for various reasons, most often for lack of accountability and/or no new
options, is abandonment.

Consumers (i.e. your members and potential members) are continually drawn towards convenience, making branches less effective in starting the relationship process while making online and phone communications imperative for future success.  As members use your online channels, think of the (more…)